Many people wonder how to Facebook Advertise like a pro to get the desired conversions without breaking their bank. Yes, it can be hard to start driving traffic to your website, Amazon, or landing pages without the proper information.
This blog will take you through everything you need to know when advertising on Facebook to increase conversions while lowering your budget.
Facebook micro-targeting will put your message to the right audience who would like to purchase your products or services.
You can’t learn how to Facebook advertise like a pro without knowing different kinds of ads and how they work.
Types of Facebook Ads
1. Photo ads
Most people like photo ads since they seamlessly appear on the newsfeed, so Facebook users click on them just like any other post. They consist of a photo, a call to action, and a link to the website.
If you are just starting out on Facebook ads, then photo ads would be ideal since all you need is an attractive photo, an engaging call to action, and getting traffic to your site.
2. Video ads
Video ads are so popular on Facebook since you will experience increased conversions.
Video ads increase engagement by 139%, while 95% of online shoppers say they help them with their buying decisions.
Videos will auto play when someone is scrolling on Facebook and hold their attention enough to make them learn about your business.
3. Right Column ads
These ads appear on the right column of Facebook when on desktop. They have an image, call to action, and a link to your website.
If you are looking to give your business exposure, then this ad will work great for you.
4. Carousel ads
Do you want to display more than one photo on your ad? Then carousel ads will allow you to add up to ten photos.
They are great if you want to advertise many products since on each card, you can add a photo and call to action.
5. Dynamic product ads
Do you want to retarget people who have previously shown interest in your products? Then use dynamic product ads.
This type of ad uses pixel to track how people engage with specific pages of your website to retarget them based on their engagements.
6. Slideshow ads
With this type of ad, you create a slideshow to tell a story to your audience. The slide play automatically, and when someone clicks on the CTA, they are directed to a landing page.
7. Collection ads
If you want to showcase your products on Facebook, then use collection ads since it makes it easy to showcase different products from your website.
Creating an effective ad
When learning how to Facebook advertise you need to know two things – ad creative and ad title.
Ad creative – the picture need to be exceptional if you want people to click on your ad.
Ad title – it should also be engaging for the Facebook audience to notice your ad.
To achieve this, you should have different photos, write more than three titles, and choose the best.
When starting with Facebook ads, you should keep your budget low and use a lifetime budget so as to lower the overall cost.
You can put a lifetime budget of $5 for five days, so you will spend 1$ daily in order to know what performs and what doesn’t perform. When you learn what is doing well, you can increase your budget.
When you spend a dollar per day, you will not fear failure, you don’t need big time commitment, and you don’t need to hire consultants.
Use Facebook to Amplify
Don’t start with big-budget when there is no traffic coming to your website since you will be trying to reach cold traffic.
If you want to get people to your Amazon listing using Facebook, it is advisable to first come up with great photos, titles, bullet points, and product descriptions. Do keyword and competitor research to use the terms people are using when searching on Amazon.
If you want help with Amazon Listing Optimization to increase sales of your products.
This way, you will have a great chance to get sales using Facebook ads since even this will boost your organic ranking for terms you are using after Amazon Algorithm learn you are getting external traffic.
If you have a website for your business, you can do SEO and other ways of getting traffic then boost that with Facebook ads.
So how much should you spend on ads?
Your Facebook budget is determined by the number of people who came to your Amazon listing, your blogging site, or eCommerce site that you need to retarget on Facebook.
Let say you get 6000 visitors a month to your site and 4000 email clicks per month; then, those are 10,000 sessions.
Then spend $1 for every 100 visitors you get, then you will pay $100 per month for conversion remarketing.
How to Win Facebook Ad Auction Space
Facebook ad with the biggest budget doesn’t mean it will show at the top in the Ad Auction space since Amazon wants to keep their visitors happy.
Facebook shows people information they like to see, so to win on Ad Auction space, you need to make your ad be of the highest quality.
These three things that will affect your ad delivery – estimated action rates, relevance score, and your bid.
Your bid – is the maximum amount you are willing to pay to win the bid. So if you are willing to pay $.55 per click, but your friend is willing to pay $.50 per click, then it means you are willing to pay $.05 higher than him. Then it means you will get higher impressions compared to your friend.
Note: if even if you bid high, you still get to pay the lowest amount possible in the auction.
Estimated action rates – If you have high actions on your ad, then Facebook gives you’re a higher ad priority.
Relevance Score – = positive interaction (clicks, shares, comments, and likes)/negative interactions (negative comments and user hiding your ads)
6 Things Which Will Affect the Cost of Your Ads
When learning how to Facebook advertise, you have to note things highlighted below if you want to keep your ad cost to the minimum while being ahead of your competition.
- Your Bid. How much you are willing to pay to appear to your desired audience.
- Ads Relevance and Quality. Does the audience like to interact with your ad?
- Estimated Engagement Rate. How much is the audience interacting with your ad.
- The size of your audience. What is the size of the audience you are trying to reach.
- Time of the Year. How many ads have been bought on Facebook?
- Placement. The type of ad you are interested in.
How to Facebook Advertise
This was a long blog, but we have barely scratched the surface about how to Facebook advertise. Feel free to contact us, If you need professional help with your Facebook ads or head to Fiverr and you will find someone to help you. Please leave your comment below on anything we didn’t cover in this article.